Wilier Logo

Wilier Bikes


The history of the Wilier brand stretches back to the beginning of the 20th century when Pietro Dal Molin hand made bikes in a workshop in Northern Italy with a patriotic name. The brand started to grow post war when the Italian cycling great Fiorenzo Magni rode Wilier bikes to Giro and Flanders victories. These days the brand produces some of the most exotic and lustworthy bikes in the modern peloton such as the Cento and 0 SLR.

The brand currently provides the bikes for the UCI Total Direct Energie team.